Circular Business Strategy
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Designing Business for a Circular Economy
This work extends ecological design into strategy—helping organizations rethink products, value chains, and business models for a circular and regenerative economy.
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The Development of This Work
This work evolved through research, case writing, and teaching in close engagement with organizations—moving from ecological insight into application and ultimately into structured frameworks for circular and regenerative business.
Grounded in In-Company ResearchÂ
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Through research with companies pioneering circular product design and new business models, this work examines how organizations translate ecological principles into materials, value chains, and product lifecycles.
Developed Through the Biosphere Rules
The Biosphere Rules were introduced in Harvard Business Review, translating ecological principles into a framework for business strategy.
These ideas were expanded in Earth, Inc., developing their implications for organizations designing circular and regenerative systems.
Extended Through Research and Application
This work was further developed through research and publication in California Management Review, extending the framework into areas such as digital innovation and circular product design.
(Click on the Image to Watch the CMR Video)
From Insight to System
These ideas are synthesized into structured frameworks for circular and regenerative business—captured in my book and forming the basis for applied work with organizations.
Executive Education & Institutional Engagement
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I work with organizations and institutions to apply circular economy principles in strategy, product design, and system transformation.
Programs focus on redesigning products, processes, and business models for long-term value creation.
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