CIRCULAR BUSIENSS STRATEGY
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Designing Business for a Circular Economy
Research, frameworks, and real-world insights to help leaders align business with the principles of the biosphere and turn circularity into competitive advantage.
This work builds on my initial collaboration with William McDonough and extends ecological design principles into the strategic challenges organizations face in creating circular and regenerative business systems.
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The Development of This Work
This work evolved through research, case writing, and teaching in close engagement with organizations and institutions—moving from ecological insight into application and ultimately into structured frameworks for circular and regenerative business.
Grounded in In-Company Research Across Global Firms
This work was grounded in research with companies pioneering circular product design and new business models. Through in-company research, case writing, and executive teaching, I discovered how the translation ecological principles into rethinking materials, value chains, and product lifecycles.
Developed in Harvard Business Review
The Biosphere Rules were first introduced to a managerial audience in Harvard Business Review, articulating how ecological principles can guide business strategy. These ideas were then expanded into a full-length treatment in the HBR book Earth, Inc., further developing the implications for organizations seeking to design circular and regenerative systems..
Extended through California Management Review
This work was further developed through research and publication in California Management Review, including a video feature that brought the Biosphere Rules to a broader executive audience. It extends the framework into the domain of digital innovation—exploring how technologies such as 3D printing enable new forms of circular product design and business models..
(Click on the Image to Watch the CMR Video)
From Insight to Strategy
This work ultimately culminated in the development of structured frameworks for sustainability strategy—captured in my book and online training program.
Executive Education & Institutional Engagement
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This work is delivered directly to organizations and institutions through executive education, custom programs, and advisory engagements. These programs focus on circular economy strategy, regenerative business design, and the application of the Biosphere Rules in practice—equipping leaders to redesign products, processes, and systems for long-term value creation.
→ Explore Executive Education Offerings
