Don't use too many fossil fuels. Don't waste paper. Don't overpackage your goods. For years, companies have been hearing what not to do when it comes to making their business practices more sustainable. But what can you do to make your company both ecologically responsible and financially profitable? What are the rules, ideologies, and methods that will guide your business toward sustainable practices? How can you successfully implement ecological theory in your everyday business practices?
In this groundbreaking book, Gregory Unruh introduces readers to the biosphere rules—nature-inspired principles that will transform your business from a resource depleter to a resource reuser. Reconfiguring the value chain as a value cycle, Unruh explains his five principles of sustainable business, modeled after the cyclical nature of the biosphere. Drawing on scientific evidence and the experiences of top global companies, Unruh shows how business and environmentalism are not only compatible but inherently similar.
This book presents an integrated sustainability strategy that can be leveraged across a company’s product lines for profitable economies of scope and scale. Implementation leads a company inexorably toward embedded sustainability, a state in which sustainability is internalized in a company’s products and disappears as a managerial concern.
Showcasing the stories of successful innovators, Earth, Inc. proves that applying the biosphere rules isn’t a costly sacrifice but an incredible business opportunity. Use this book to help move your company—and the earth—forward.
